I’m not quite sure I’ve made it public, but for a little less than a year now, I’ve become a make-up nut. Last summer I bought dresses, I bought stockings, more shoes and more makeup then I could afford. I am an owner of a Sephora rewards card, which at the moment seems a little dangerous due to Tokidoki‘s latest collaboration with the makeup super store. Keep reading to see more photos and close-ups of the collaboration. I’ve spent the better part of the day getting these screengrabs and close-ups so please, if you’re going to use the images, credit myself or IHCS. Thank you! 
First up, the Tokidoki “Pefetto” Eyeliners. From the look of the tip, it looks like they’re liquid eye liners. From the close-up, you can see that this line (unlike the Smashbox collaboration) is going to use all the characters that Simone Legno has created to date. When you surf the site, different characters represent the shades the product is available in. It makes the shopping experience all the more fun and cute to look at. Also, could there be any more branding involved?
The Fantastico Lip Ink is more like a lip gloss, except it leaves a stain behind. Once more, I love the character use to determine the shades. I’ve yet to see this in person, but I’m liking the chunky marker look the packaging.
The eyeshadow sets are some of my favorites. Mostly because the quad compacts feature the colors of the art decorating it’s outer shell. In addition to the great packaging, they also seem to come accompanied with zipper pulls. Oh, the zipper pulls really are becoming super popular these days aren’t they? It looks as though each quad allows you to pull off a smokey eye, if you know how to play with your eye shadows. From the images, I can tell there are both matte and iridescent finishes.
Mascara is one of the easiest products to use, that make a huge impact on your look. I must admit that I really want to get my hands on these tubes. Currently, there are only 4 colors available, but they’re some of the most versatile colors to use on any look– so the limited choice doesn’t bother me. I like that the bottle is transparent, and that Sandy along with some other characters make the bottle stand out from any other mascara on the market. I’m not sure how I feel about the brush yet, I want to make sure they didn’t use a wimpy wand.
Finally, the kabuki brush! When tokidoki collaborated with Smashbox, the kabuki brush was one of my favorites and fairly recently HauteLook had it on sale, but I missed scooping one up for myself. Kabuki brushes are primarily used to apply powder foundation or blush. Due to the size of the brush, its the best brush to use to spread whatever product you’re using on your face to help produce a natural look. In this case, I’d never want to use it. The characters at the base are way too adorable, and I like the fuscia tips.
I haven’t purchased any of the items above, and honestly, I’m not sure its wise for me to do so. Although I really want to test out the product and review it. If any of you have the cash and have already scooped them up– please share your thoughts below and swatches of everything! I’d like to know how long the products last (eye shadows in particular, whether you use a primer or not). For those who are interested in purchasing any of these items (and other that I didn’t show in the post), just click on this link to view ALL the products currently listed. The price range is between $5 (for mints) to $42 for the exclusive make-up bag. The prices really are average in comparison to other brands that Sephora carries. I’ll see if I can stop by Sephora some time this week and at least play with the items to get an idea of whether or not this line is successful.






Wendy
5 months ago
Wow, I am really excited about this makeup line too! I am a big fan of Tokidoki, so naturally, I’m a sucker for the packaging. Add on top of that, the makeup colors coordinating with the characters…this is pure bliss!
-wEn
P.S. Saki, it was good meeting you at the Shin Tanaka art show last week:D
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5 months ago
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SusieBear
5 months ago
ugghhh i love this stuff. my friend works at sephora and told me about it last month. I was so excited to see it all. thanks for the post.